There is always a situation where you have so many things in hand, yet not able to convince the customer with the solution and It happens for everyone when someone lay their hands in retail pos solutions.
The only method is to give solution to the customer and also make sure that presenting the POS solution to the customer in the context of what they value. To achieve this one must develop the customer understanding skills.
Customer understanding is not rocket science, Its just that one must listen to the customer and act on the same. Particularly in retail industry the pos vendors must
- Put themselves in the customers’ shoes
- Asking feedback regularly
- NOT asking feedback when you are not planning to do the changes
- Learning from customers insight, experience, service
Understand customer from their point of view: We all will get really thrilled when we complete a product or software and most of the time we get really energized about our solution (assuming that they are unique) and will get into presentation, marketing and sales mode. It is not a good practice at all. We must ask the customers to share their goals, objectives, pain points and challenges before you present your solution to them. If you have better grip and understanding over the customer’s idea, it will be very simple to convey your solution which will easily become you are conveying “what the customer value”.
For instance, if a customer wants to eat curd rice in a Dhonnai (cups made of stitched leaves), if someone try to force a Three-Course-Meal